02 Business-Model-Design-WorkbookGuide

All new businesses have to deal with the challenge of designing a sustainable business model. This is especially true for businesses with innovative products because they often disrupt parts of the industry value chain, which means that stakeholder relationships and revenue models must be crafted from scratch without the benefit of existing industry practices. While such a challenge might sound daunting, it also represents an opportunity to redefine an industry and reap the benefits of mastering a new way of doing business